Report Metrics and Charts

REPORT Metrics and Charts enable you to better observe, compare and control your stack across different monetization partners:

Available Metrics

Revenue

It indicates the total revenue earned across all monetization platforms and during the selected period.

Each partner's total revenue is displayed next to its colored dot below each chart.

Screen_Shot_2018-09-04_at_11.52.34_AM.png  

Impressions

It displays the total impressions across all monetization platforms and during the selected period.

Each partner's volume of impressions is displayed next to its colored dot below each chart.

Screen_Shot_2018-09-04_at_11.21.52_AM.png 

CPM

shows the average CPM across all monetization platforms, throughout the selected time period.

Each partner's average CPM is displayed next to its colored dot below each chart.

Screen_Shot_2018-09-04_at_11.26.43_AM.png  

Fill%

This metric indicates the fill rate for each monetization partner, throughout the selected time period.

Each partner's total fill rate is displayed next to its colored dot below each chart.

Screen_Shot_2018-09-04_at_11.34.34_AM.png  

RPM

RPM displays the average RPM earned by each monetization partner

Each partner's average RPM is displayed next to its colored dot below each chart.

 Screen_Shot_2018-09-04_at_11.34.40_AM.png 

Periodical Comparison

The percentage below each metric shows how your revenue has increased or decreased in regards to the comparison period.Screen_Shot_2018-09-04_at_11.03.14_AM.png

 

Charts Presentation Modes

Different presentation modes can be selected on the top right corner of the chart:

Stacked 

Looking at this chart gives an overview of each partner’s total revenue and its evolution throughout the selected time period.

Screen_Shot_2018-08-27_at_10.24.24_AM.png

Unstacked

This presentation mode enables you to better compare the trends and daily variation of each metric (Revenue and Impressions) among different partners.

Screen_Shot_2018-09-04_at_11.37.53_AM.png

 

100%

This presentation mode allows you to monitor and compare the share of revenue of each partner on the stack for each metric (Revenue and Impressions).

Screen_Shot_2018-09-04_at_11.42.42_AM.png

 

Comparison Mode 

This chart enables comparing the evolution of each metric between the two periods - reporting period and comparison period (in grey) - for each individual partner. 

In the example below, we are comparing the revenue generated by DFP between 2 periods of time:

- 20th to 26th August (in blue)

- 13th to 19th August (in grey)

If you mouse over the lines, you will see a daily revenue comparison over those 2 periods on DFP


Screen_Shot_2018-08-27_at_10.48.28_AM.png 

To see the evolution of the revenue for each partner, simply click on each partner's colored dot at the bottom of the chart
Screen_Shot_2018-08-27_at_10.48.40_AM.png  

 

 

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